About us


The company, founded as a small family business in 1988,  is located in Belgium but has sales activities throughout Europe, Middle East and Asia-Pacific.

Since 2004 Dirafrost is a part of AGRANA Fruit, which belongs to the AGRANA Group, listed on the Vienna Stock Exchange. With 27 production sites worldwide and sales activities in more than 80 countries, it is the leading producer for fruit preparations globally.

Our brand

Dirafrost FFI is specialized in frozen fruit for distribution, retail, bakery wholesale and industry.

We offer a broad range of IQF mono fruit and mixes, fruit purees, fruit coulis, smoothie portions and bakery specialties under the DIRA-brand or private label.

Private label partnerships

We are also prepared to listen to your needs resulting in sustainable win-win partnerships.



Dirafrost FFI combines the strength of a world leader with the agility & dedication of a small family business.
We bring food expertise, premium quality & inspiring ideas to keep our customers delighted.

This is how Dirafrost is a partner, not just a supplier.

“We transform fruit into high quality products for customers around the world.”