Skip to content
Warning: To enhance the user experience on this site we use cookies. I agree I disagree

The Smoothie Direction

The Smoothie Direction
{$item.author_name}
your commentator:

Lisa Rouschop

the convenience vitamin bomb

Smoothies, the thick beverage with endless possibilities. It often is a mixture of fruit, vegetables and juice. In the last years, smoothies have gained popularity and the demand increases every day. But why do people like it so much? What is exactly happening in the market? You can find all the answers below!

{$items.title}
Source: Dirafrost

Benefits of smoothies

People are crazy about smoothies. Are you wondering why? We asked consumers what they liked and here are their answers:

 

1. Convenience

Just put your fruit in a blender, add some juice et voilà! You don't need to be a kitchen miracle to make a smoothie, it's something that everyone can do. You only need a blender, some fruit and a great straw of course.

2. Time

Many families are very busy but still want to eat some fruit. Smoothies are great meal replacers which is made in just a few minutes. And you can drink it on the go, so you'll lose no time sitting down at a table.

3. Healthy

How to get your daily portion of fruit and veggies? Just drink them all at once! It's such an easy way to get all your vitamins, whether you're working full time, raising 5 kids or you just like to blend fruit: it's the perfect solution.

4. Variety of flavours

There is so much choise in the landscape of smoothies. You can blend basically everything together. There is something for everyone on the market. Currently we're having 9 different smoothies, of which 3 with vegetables! Check them out here >>

{$items.title}
Source: Dirafrost

Frozen IQF Fruits

Smoothies come in all shapes and sizes, so why would you choose frozen? The answer is simple. Smoothies are about health, convenience and time. Let these just be the benefits of frozen smoothie portions.

  1. The fruits are already cut, so you don't lose any time cutting fruits. Simply open the bag, that's it!
  2. There are no additives and no conservatives in the cut fruits, because it's frozen. So 100% fruit!
  3. Our smoothie portions are in a 150 g bag, which is exactly one smoothie portion. Put it in your blender, ad 200-250 ml of juice and it's ready!

So have a look at our current smoothie range here >>
 

{$items.title}
Source: Dirafrost

The still-growing popularity

The Smoothie market is growing! The biggest market is in the United States, but Europe and Asia Pacific are the runners-up. According to a Mintel Market Research report, sales are set to triple within 3 years. The popularity of smoothies stems from the health trend: people are getting more and more conscious about what they eat and how healthy they are. People don't want any sugars, conservatives or colourants. And that's where smoothies fit in perfectly. They are natural with no additives.

Quote of the week

‘’It’s one of those rare foods that gym rats, dieters, on-the-go vice presidents and toddlers all seem to want.’’

Trimark USA

Conclusion: ask feedback

As with many foods, the more people are drinking smoothies, the more varieties they want to try. And the more varieties there are, the more people want to try all possible combinations. This explains why they keep gaining popularity, but it's not the only reason.

The combination of health trends, busy families with less and less time and more consciousness about our eating pattern ensures the growing of the smoothie market.

Need help with your smoothie business or have any other question? Just send us a message!

Join the discussion on
Twitter or LinkedIn

Send us your request

Keep up to date

The Smoothie Direction
Trend: Food

The Smoothie Direction

Moroccan Strawberries 2018: changing market & crop outlook
Blog

Moroccan Strawberries 2018: changing market & crop outlook

Five unique recipes with Fruit purees
Blog

Five unique recipes with Fruit purees