Source: The Food People
Sensorial experience is key
The Food People UK has a great infographic about food and beverage trends in 2016-2017, which shows that sensorial experience is crucial. At the top of the sensorial experience list stands ‘experience is everything’. Eating or drinking something has become more than just eating or drinking . It is a total experience for the senses and the visual aspect is very important: We eat with our eyes first.
A classic item with a fresh twist or an interesting visual detail immediately grabs the attention of the customer. The more you care about the look of your food, the better because this makes your food stand out from your competitors. Good looking food is also more likely to be shared on social media like Instagram or TripAdvisor. Social Media Shareability is listed on place 1 in the 2017 Trends by August Escoffier School of Culinary Arts.
Source: Ghislain Rossmark
Dessert Product Development
His name is Ghislain Rossmark: he is a top pastry chef, semi-finalist of the prestigious French Concours MOF and he is now responsible for dessert product development at the growing catering company Steffen Traiteur. When it comes to art on the plate, he is the Masterchef. We had the honour to work with Ghislain as a demochef during an exclusive Pastry Masterclass in China.
Quote of the week
Bring your colour palette in line with the seasons. Red & green are great for spring and summer plates. Violet, blackberries & beetroot work well in September. And Brown-beige shades are good in winter.