Source: CHD expert
Consumer feedback & local accents
In the quick service restaurant segment, McDonalds came up with the Create Your Taste concept, allowing people to create their own burger. Customization is a way for restaurants to offer enough options for demanding consumers to choose from. The CHD expert group wrote an interesting blog post about Customization Options: growing foodservice landscape, shrinking menus, but demanding consumers. CHD highlights another important benefit of customization: it is a valuable tool to keep in touch with consumer’s wishes. It gives the restaurant personnel the opportunity to listen to and incorporate consumer feedback.
What's more, there is still plenty of room for new concepts like customized breakfast or desserts. Customization also enables restaurant chains to adapt to local trends. Very important, since locally sourced ingredients are attractive for consumers today.
Source: Bar Expert Dave Aertgeerts
In the beverage segment, also think customization for smoothies and cocktails. A small and balanced menu is a good choice, says bar expert Dave Aertgeerts. Cocktails & health drinks can be combined with fresh herbs, that customers can choose at the bar to customize their drink.
Quote of the week
Customization has become a driving guest feature in foodservice
Conclusion: ask feedback
3 reasons for food companies to start customizing:
Customize for feedback
Get closer to your consumers & their wishes.
Customize to go local
Add a local touch to standard recipes
Customize in unexplored eating moments
The breakfast & dessert segment in foodservice offer untapped opportunities for customization.