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Transparency about the origin of ingredients is what consumers expect of reliable food brands. This transparency is something we offer through the vertical integration of our red fruits
and our close partnership with certified suppliers for other fruits.

Going that extra stretch to bring you safe and traceable fruit is what drives us. Extending our vertical integration to other much wanted fruit varieties like mango and melon, is part of our strategy to make your brand a trusted brand for consumers.

Future proof: our new advanced quality monitoring tool
Blog: quality monitoring

Future proof: our new advanced quality monitoring tool

A digital tool for advanced quality monitoring. That is what our quality team wanted. So they got close to our SAP expert and worked for several months on the development of a new tool, to monitor and sort frozen fruits & suppliers according to several parameters. This is how we digitalise our  risk analysis all along the supply chain.

Late start of strawberry campaign 2015
Blog: strawberries

Late start of strawberry campaign 2015

Almost mid March 2015 the supply was only 30% of the usual volume, reports our factory in Morocco.
The harvest started with 2 to 3 weeks delay.